Storyful | Cognitive Context

Client: Storyful

Storyful and Weber Shandwick Launch Cognitive Context, a Content Intelligence Service for Marketers and Corporate Communicators. Cognitive Context gives Weber Shandwick customers and their account teams powerful capabilities hundreds of publishers around the world use every day. This partnership is designed to enhance Weber Shandwick’s creative insights and consultation, fuel real-time marketing decisions and help manage digital risk in real-time.

Our Process.

Rocketship worked closely with Storyful to craft a short explainer video to launch the Cognitive Context platform quickly as part of theirs and Weber Shandwick’s joint PR campaign and marketing outreach. With a super tight deadline from pre-production to post delivery, we utilized Storyful’s publishing platform for user-generated content, licensed video assets, and acquired Weber Shandwick b-roll packages for additional coverage where we lacked the time to capture during production.


Pre-production.  Production.  Cinematography.  Post-production.  Editing.  Music.