SAP in the Digital Economy

Client: SAP

SAP gave us a challenge: take a banner design used at marketing events and create a short explainer video with no voice over, just music and the visuals. Challenge accepted! We took the banner design, broke it apart into over a thousand layers, and animated from a digital seed, growing into a tree, that expands into the atmosphere, that fit the same visual approach they were already using at events and the web.


Post-production.  Motion Graphics.  Illustration.