PULSE MINDSET™ developed by Hudson measures the mindset of an individual in terms of what motivates them and their preferred working styles, by looking at five core mindset categories. After rebranding their site and and accompanying artwork, Hudson needed an animated explainer video that incorporated this new look and engaged an audience to learn more. Rocketship set out researching designs that matched with Hudson’s visual designs, how their online platform worked for users, and in the end developed an isometric design approach that was both clean and elegant, but matched Hudson’s design sensibilities.
Creative Development. Art Direction. Direction. Storyboarding. Post Production. Animation.