Acumen Marketing Sizzle Reel
+Acumen is a global community changing the way the world tackles poverty. Their desire is to transform the world of philanthropy by looking at all human beings as members of a single, global community where everyone had the opportunity to build a life of dignity. As part of their efforts to raise funds, +Acumen leverages thought leaders to present online classes on the udemy platform, and looked to us to create a fitting Acumen Marketing Reel. Our goal– create a marketing/promotional sizzle reel, incorporating teaching as a way to help encourage viewers to engage, and act.
Their script called for on-screen text intercut with thought-leaders. We created and developed a custom animated text style that utilized the +Acumen brand colors, a clean transitions wipe angled to match their look that moved the piece along between speakers and messaging, and an overall after effects template that could be tweaked as needed for speedier updates should it be needed in the future.
Post-production. Creative Direction. Motion Graphics. Animation.